The Conversation About Love was an interactive, online piece inspired by the feature film “Take This Waltz”, the second feature film written and directed by academy award nominated writer/director Sarah Polley (nominated forAway From her), starring Michelle Williams, Seth Rogen and Sarah Silverman. The platform was a website full of original viewer content, based on the themes and ideas in the film and intended to be a companion piece to the movie, as opposed to the film’s website itself. Our goal was to build and engage audiences prior to the release of the film in May of 2012. The site officially launched in April 2012.
Our hope was that it would inspire people to see the film and continue a creative conversation about love on and off line.
The Conversation About Love is produced by Studio Entertainment Inc. (Anita Sharma), Mongrel Media, The Labs, Archivum Multimedia, and Fresh Baked Entertainment, and was made possible with the support of the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism and Culture.